Additive Manufacturing (AM) – or industrial 3D printing – is gaining momentum as it graduates to serial production. A few first-movers who have invested heavily in AM are already achieving notable technological results likely to ensure their competitive advantage in the next decade. An increasing number of companies are keen to benefit from AM’s explosive growth potential. However, many struggles to identify how AM can benefit their business. They cite a lack of AM expertise in-house as the main barrier preventing them from embracing the disruptive technology. This white paper introduces a best-practice approach to acquiring the know-how players need to unlock the potential of AM and achieve a fluid transition.